Kodak Racing / NASCAR
CD Sleeve and Promotional Entry Form for Wal-Mart Stores

Working at partners + napier, afforded me ample opportunities to work on Kodak materials. At the time of my employment, Kodak was amidst a heavy co-sponsorhip with NASCAR. At this point, Kodak was attempting to integrate the co-sponsorship to all their retailers. Who better to take this tactic with than Wal-Mart?

At the time, Kodak's sponsorship was transitioning from Pontiac to Dodge. And in an attempt to generate interest, Kodak held a contest to attempt to let a fan design the new Kodak Dodge Intrepid. So contest entry forms were created, and Kodak Racing photo CD sleeves were phased in, to take the place of the former Kodak Perfect Touch from Wal-Mart sleeves.