Avaya + Nortel Merger Ad Campaign
Project Center

At the very tail end of 2009, Avaya Communications purchased Nortel Communications. The subsequent ad campaign that came about as a result was quick, and aggressive, in order to ensure use of 4th quarter budgets before 1st quarter of 2010 came into play.

I was given the lead with this project; this ad was going to be circulated world-wide, and to over 200 publications around the world. It was my task to get the base ad translated to the correct languages to the regions they would be publishing to, as well as ensure that the ads themselves met the correct printing standards of the various publications they were being submitted to.

In the span of two weeks, the ad was sent to all 200+ publications, and in nine different languages. Zero ads were returned with any error, and special thanks from the regional president of Avaya was given for such a quick and efficient turn around on an aggressive campaign.