Chick-Fil-A Milkshake Lug-ons
Project Center

Lug-ons are the small pictoral advertisements that are often mounted on sticks or blocks of foam to give them that "pop" or "raised" appearance, often placed at cash registers, or near drive-thru windows. The objective of them is to be eye-catching and promote impulse purchasing of what they are advertising.

Chick-Fil-A without question has some delicious milkshakes, but the company felt that it would better their image if the notion that they were hand-spun were driven home.

I updated existing artwork to reflect these desired changes, as well as ensuring that they maintained consistent to the remainder of the numerous Chick-Fil-A materials.

The following two Lug-ons were in circulation all throughout the winter of 2009, and into the first quarter of 2010, at all 1,600-plus restaurant locations.