Kodak Racing Photo CD Promotion
partners + napier

In 2003, Kodak was sponsor for the #4 NASCAR Pontiac Grand Prix, driven by Mike Skinner. Numerous cross-promotions and co-branding campiagns were executed to connect NASCAR with Kodak film.

I created this CD envelope that was used at Wal-Mart stores throughout the entire 2003 chase. Additionally, a promotion was made for children to "design" future iterations of the #4 car.

Car graphics were provided by NASCAR, but execution of the design and layout was done by me. Effects were done in Adobe Photoshop, die lines were created in Adobe Illustrator, and text and logo placement was all done in QuarkXPress.