SunTrust Racing 101
SunTrust

In 2006, SunTrust was the self-proclaimed "Official Bank of Motorsports." With ties and sponsorships with NASCAR, Grand Prix, Kart and other lesser-known racing affiliates, this was a valid claim.

The SunTrust Racing 101 booklet was a 35-page booklet to give the introductory racing enthusiast a crash course of the rules, culture, and education of the various racing affiliates that SunTrust was a part of.

The challenge of this project was the simple fact that I was to condense several racing affiliations, and their respective brand guidelines unto SunTrust's own brand look and feel. With graphics on cars with their own rules and use restructions, it was challengeing to find a happy medium that everyone could be pleased with.

Photography color correction and alterations all done in Adobe Photoshop, and layout work for all 35 pages done in Adobe InDesign.