Fusion Fall Promotional Materials
Cartoon Network

In 2008, Cartoon Network took a leap into the world of online gaming, with Fusion Fall, a massively multiplayer online role-playing video game, solely played online with millions of other simultaneous gamers. Basically, players created their own online "avatars," and explored the online Cartoon Network universe, whether they decided to play by themselves, or with other players.

The promotional materials that I was a part of designing, executing, and producing were a wide and large variety, ranging from collateral materials such as posters, table-toppers, and kiosk booth wraps, to a variety of digital media, from e-blasts, web banners, both of the static and animated variety.

The posters circulated around the city of Atlanta, ranging from shopping malls to the airport, and web banners were seen by millions on various sites such as Yahoo and all Yahoo affiliates, as well as video gaming websites, such as IGN.com and Kotaku.com.

The Fusion Fall booths toured around various shopping malls across the United States, and appeared at any public event where Cartoon Network had presence, such as San Diego Comic-Con, and the 2009 NBA All-Star Weekend in Phoenix, Arizona.